Creative Marketing and Advertising: Web Design

Human creativity and artistic ability: While AI technology has come a long way in recent years, it still lacks the creative and artistic ability of a human designer. A human designer can bring a unique perspective and vision to a project, and has the ability to think outside the box and come up with innovative solutions.

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Understanding of human psychology: A human designer has a deep understanding of human psychology and how people interact with and respond to different design elements. This allows them to create websites that are not only visually appealing, but also intuitive and easy to use for the user.

Attention to detail: Human designers are able to pay close attention to detail and ensure that every aspect of a website is well thought out and carefully crafted. This includes things like typography, layout, color scheme, and overall user experience.

Adaptability and flexibility: AI algorithms are designed to follow a set of rules and guidelines, which can make them inflexible and unable to adapt to changing circumstances or requirements. Human designers, on the other hand, have the ability to think on their feet and adjust their approach as needed.

Personal touch: A human designer can bring a personal touch to a project, developing relationships with clients and working closely with them to understand their vision and goals. This level of personalization is difficult to achieve with AI technology.

In a simple terms, although artificial intelligence technology has the potential to make certain aspects of website design more efficient, it does not yet have the creative capacity, knowledge of human psychology, attention to detail, adaptability, or personal touch that a human designer can bring to the table.

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web design and development Michael PACE digital


In addition to designing and developing websites, I also host and maintain websites for both small businesses and large enterprises, with the goal of increasing sales and generating leads. I develop and integrate branding strategies with social media and marketing in order to unify a brand across all of its web presences while simultaneously gathering sales leads. My expertise in recognizing and isolating problems and turning them into opportunities for growth enables me to assist commercial enterprises in achieving their goals of growth through the creative branding of web, print, and video designs.