Search Generative Experience: Don’t get left at the bottom!

The new implementation of an artificial intelligence-driven Search Generative Experience (SGE) by Google will have a significant and far-reaching effect on the presentation of search results.

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You are going to have to shift SEO marketing gears if you want your brand name to be at the top of the search results page in your specialized field.

It’s possible that during the past few years, you’ve observed that Google has been displaying an increasing number of advertisements at the very top of the search engine results page (SERP).

While this is going on, the organic results keep getting pushed farther and further down below the fold!

The search engine results page (SERP) layout that Google has recently updated now includes an AI-generated snapshot at the very top of the organic results, directly beneath the sponsored advertising. Your search snippet will be pushed even lower down the page if your material has not been included in this snapshot. This is the case even if your content has been included in previous snapshots.

You have two options to choose from in order to prevent being lost at the bottom:

1. Make adjustments to your SEO approach in order to increase your chances of being included in the AI snapshot.

2. Spend money on advertisements so that you can “buy” your way to the top.

Your best bet? An technique with two facets that capitalizes on the strengths of both organic and paid search!

Your search strategy can be improved by the knowledgeable search specialists at Pace Digital, who can assist you in refining it to achieve optimal visibility in both sponsored and organic search results.

Get in touch by email or simply click this link to set up a call with me today.