For small business owners, owning a website is an investment that can bring amazing returns. It is a media channel that you can use for your marketing goals unencumbered by outside factors and free from interference from third-party platforms.
While a website design matters to make the best impression on your visitors and potential customers, other aspects can also play a huge role in making it more relevant and effective. If you are running a marketing campaign using your website, it is important to consider some of the 2019 digital marketing trends that can contribute to its success.
Whether you are aiming for higher traffic or increased conversion rate, having an effective marketing strategy in place can make a world of difference. Take a look at some of the marketing trends that you can include in your strategy.
Optimizing Website for Local Search
It is not surprising to find SEO as one of the marketing trends that will never go out of style, at least not in the near future.
While optimizing websites for search engines is a common practice, many business owners and marketers fail to realize the significance of leveraging local search. Statistics show that 50% of mobile users visit a store after conducting a local search. More often than not, those searches lead to a purchase.
Targeting your local market is an ideal step to meet the needs of the customers near you. This is especially useful if you have a physical store where consumers can personally check your products and make up their minds whether to buy or not.
Make sure that your website is optimized for local search. You can do this by updating your website profile with necessary information such as your address, hours of operation, photos, videos, and even product offerings. Listing your business in Google My Business is a must as well.
Creating Blogs for Content Marketing
Studies found that companies that blog receive 97% more links to their website. This can lead to improvement in domain authority and higher ranking in SERPs.
Blogging is also a useful tool for lead generation. Why? Because visitors click on your website when they are looking for information that you offer. This spike in traffic provides you with a wealth of opportunities to attract, delight, and convert your visitors into paying customers.
You can only be successful in driving traffic and attracting visitors if your blog is an excellent hub of valuable, relevant, and timely information that answers your potential customers’ query.
This is where content marketing comes into play. Your blog should provide content that gives value to the visitors, whether it is answers to their questions, solutions to problems, or product suggestions.
Create content that informs, educates, and engages readers. Even if they are not buying the first time they visit, impressing them with excellent content can guarantee their return.
Stepping Up Your Lead Generation Campaign
Lead generation is an important step that can help you with selling your products and services.
One of the most common practices of lead generation is to optimize your landing page where visitors are asked to take action, usually through a button that persuades them to give their information to you, like their name and contact information.
But there is a catch. You should offer them something in return; something that is useful and relevant. It can be a good copy that tells them about your products and convincing them to try them out. You may also include images or videos that depict your offerings.
Another way is to offer them something valuable. For example, you own a land development company. What can you offer your potential customers in order for them to willingly hand out their information?
It can be a checklist for first-home buyers or a guide to saving for a home deposit. A marketing agency can offer an ebook on SEO strategy, for example. Having a sound lead generation strategy can lead to more sales and increase your revenue.
These digital marketing trends are useful if you want results in the form of leads, conversion, or revenue. Building your website with a goal and strategy in mind can help your business grow and succeed. Make sure to implement them properly to maximize their potential.
Of course if you have any questions at all feel free to contact me!
7 Trends You Must Know For a Successful Digital Marketing Campaign
Check this out and see the amazing Marketing Trends Infographic