Content marketers are constantly juggling with tedious tasks that seem to never end. The to-do list can be overwhelming, from brainstorming creative ideas to optimizing content and managing the nitty-gritty details.
Thank you for reading this post, don't forget to subscribe!
AI marketing tools come as the much-needed companions for marketers alike. With many capabilities, AI tools can help predict trends, analyze customer behaviors, optimize content, and more.
We’ve curated how AI can maximize the value of your content marketing. The following eight points are why AI tools can be one of the best long-term investments for businesses of all sizes and across industries.
Find Topic and Content Ideas
To succeed in content marketing, the key is to stay consistent. Keeping your content flow consistent can drive more audiences and generate higher engagement.
However, many marketers find it challenging to find relevant topics over time. A report reveals that 60% of businesses struggle to create content consistently, while 65% struggle to produce engaging content.
This issue can be handled effectively with AI. Even with free tools like ChatGPT, content creators can find inspiration and content ideas for their campaigns.
However, paid AI-powered tools can offer more than ideas. For example, HubSpot and Buzzmo provide content marketing tools that can identify topic clusters within your niche and offer suggestions based on your business.
Meanwhile, AI video makers like FlexClip can assist you in creating video content like explainer videos, social media ads, animated book reviews, and more. They also help you optimize content by creating videos according to the targeted audience.
Create Hyper-Personalized Content
What can influence people to engage in your content? That is content relevancy. Personally relevant content can attract potential customers and engage them to watch and learn your campaign, making it effective.
AI and machine learning are key to hyper-personalization. These two technologies help marketers track customer behavior, preferences, and online interaction, including purchasing history.
Some examples of AI-driven tools that support hyper-personalization are CaliberMind and Granifiy. Some tools even provide features to create real-time and in-depth visitor profiles to help marketers offer a more immersive omnichannel experience.
Use Predictive Intelligence for Future Strategies
Predictive intelligence is technology to identify and understand customers’ needs and preferences at a personal level. It can also help businesses create a structured lead-scoring model.
This scoring model informs businesses and marketers on which leads are worth converting. So you can create more personalized content that addresses leads’ pain points and provides suitable solutions to them.
Using predictive intelligence, marketers can create more efficient efforts with a higher level of accuracy. In turn, you can create marketing content and spread brand awarenessmore efficiently across channels.
Optimize Content Based on Data
Content marketing isn’t about posting as much content as possible but optimizing it for search engines and algorithms. Without optimization, algorithms may prefer your competitors’ content to yours.
With AI, optimizing content has become easier and more strategic. For example, almost all social media tools offer SEO features where users can get insights and recommendations to maximize their content performance, including suggesting keywords, hashtags, and other metadata.
AI-powered tools can also check your content for better improvement. Meanwhile, AI tracks social media and online trends to help you stay relevant and competitive. They inform you about up-to-date content.
Create Topic Clusters
Seasoned content marketers may already know about this term. Topic clusters are a group of online pages that are connected and relevant to each other.
A topic cluster consists of a pillar page and some relevant sub-pages. A pillar page is the most comprehensive and evergreen. It explains a broader topic and includes links to sub-pages, so this internal linking strategy creates topic clusters.
For Google, topic clusters signal that your website is an expert on a specific topic. Many content strategy tools offer topic cluster features to help you gain organic traffic and enhance site SEO.
As an example, a content strategy tool by HubSpot allows you to find sub-topics around your pillar page. These suggestions are based on online data and people’s queries on the chosen topics so that you can enhance search authority effectively.
Conduct Competitor Analytics
Comprehensive competitor analysis can enhance marketing by identifying competitor strategies. The part of AI and machine learning in analyzing vast amounts of data is crucial to see competitors’ campaign strategies.
Marketers can gain valuable insights into competitor content, identify content gaps, and refine their strategies. This data-driven strategy allows for more informed decision-making.
Kompyte and Crayon are two examples of competitor analytics tools that also offer competitive intelligence. You can always be in the know of what your competitors are doing and learn their content performance.
Perform Content Automation
Creating, managing, and optimizing content across platforms can be overwhelming for marketers. That’s when AI comes to help streamline content creation, give suggestions, and automate repetitive tasks.
AI marketing tools like SproutSocial and HootSuite can handle daily tasks and streamline multiple social media in a single dashboard. They also inform marketers of the latest interactions with potential customers on their channels.
AI tools help with content creation and are equipped with social listening capabilities. These features allow marketers to know public sentiments around their brands and products.
Moreover, AI tools will curate this information, and the information will be turned into digestible and insightful reports. You can learn from data based on customer behavior without having to scroll social media or other marketing channels all day.
Incorporate Chatbots for Customers
Chatbots have replaced human presence in handling prospects and customers regardless of time. In content marketing strategies, chatbots enhance customer engagement and satisfaction.
Incorporating chatbots on websites can provide instant responses to customer questions and offer recommendations based on user behavior. Most importantly, chatbots are designed to guide users through the sales funnel.
With natural language understanding, chatbots can interact with users naturally and deliver a personalized and human-like experience. This will improve customer satisfaction and enable marketers to gain valuable data on customer preferences and behavior for future reference.
Using AI for businesses has become necessary to stay efficient and competitive. Investing in AI tools can result in better strategies and optimization without sacrificing valuable time and creativity.
Find AI tools that align with your needs as a marketer. Some AI tools are designed for generating content, while others focus on content optimization, automation, and campaign analysis. Optimized content and consistent publishing enable you to effectively reach relevant audiences and generate positive results.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
*guest post by Flexclip
Image via Freepik